Lawrence studied high fashion in college, and he’s still studying it today. His latest role models are Off-White founder and CEO Virgil Abloh and Balmain creative director Olivier Rousteing. Before he signed on at Halls, Lawrence worked in image consulting and corporate social responsibility. In other words, Lawrence knows his stuff, especially when it comes to the latest looks for men. His favorite moments: when customers show up for a repeat consultation while wearing the looks he helped them put together. “When they take my advice,” he says, “they have an ‘aha!’ moment.”