James knew he wanted a career in fashion after growing up watching actors, actresses and other style icons walk the red carpet before awards shows. And what red carpet is complete without stunning jewels? You won’t have to change your style to buy something gorgeous from James. But he does love to show his jewelry customers a little something different, something unexpected, something that pushes their boundaries a bit … often something they love. “It opens a whole new door for them and gets them excited to try even more,” he says.